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Malaysia Fest 2016
If you fancy an exotic slice of Asian paradise, then head over to Trafalgar Square to experience the culture and cuisine of Malaysia. ‘Malaysia Fest @ Trafalgar Square’ will feature the vibrant hallmarks that make Malaysia a unique mosaic of cultures and tastes on 24 September, through presentations of the country’s food, music, luxury fashion, lifestyle products, handicrafts, hospitality, culture and tourism.
In Malaysia, social lives revolve around food so it’s no surprise that food will take centre stage at the Malaysia Fest. Pavilions will be set up to tempt visitors to try out Malaysian food which is a fusion of many Asian influences such as Indian, Nyonya, Chinese, Indonesian, Arab, and ethnic Malay, among others. On hand to introduce Malaysian flavours to visitors are Ping Coombes, winner of Masterchef UK 2014 and Norman Musa, owner of Ning Restaurant in Manchester, both of whom will also be doing cooking demonstrations.
Tropical fruits will also create a colourful exhibition, helmed by the king of all Malaysian fruits, the irreverently pungent and dangerously spiky durian. It is one of the most potent yet delicious fruits, which has its own international policies built around it banning it from all airplanes and hotels for its overpowering and lingering smell. Other fruits that will be on display are the comically hairy rambutans, the refreshing starfruits, the jack-of-all-trades of fruit aptly called the jackfruit, and many other odd but wonderful fruits and fresh produce.
There will also be showcases of Malaysia-originated lifestyle products, some of which are already familiar names with the British such as luxury giftware Royal Selangor. Other Malaysian brands on hand will be, organic based toiletry range Tropika, fashion apparel Mimpikita London, and Lewre footwear.
On hand to entertain the crowd will be the bubbly Jeffri Ramli, a Voice UK 2016 contestant who taught celebrity coaches Will.I.Am, Ricky Wilson, Paloma Faith and Boy George to dance the traditional poco-poco dance and Bonnie Freechyld, an Australian artiste based in London who sings beautiful Malay songs. There will also be cultural and fusion entertainment by other Malaysian artists and dance troupe performances to popular folk songs.
MATRADE’s Chief Executive Officer, Dzulkifli Mahmud said that the Malaysia Fest is the curtain-opener to a three-day promotion of business and investment opportunities in Malaysia called ‘Malaysia in London’ programme.
“This kind of showcase not only raises our national flag in the international arena but also allows powerful collaborations to be forged in a borderless world,” he said. “UK and Malaysia has had a long and strong relationship and we are proud to showcase our unique offerings to this cosmopolitan city. We look forward to welcoming potential business partners and opportunities to expand our unique offerings to the United Kingdom, which is why we are holding this ‘Malaysia In London’ showcase themed ‘Choose Malaysia’, which forms the basis of this whole campaign,” said Dzulkifli.
The ‘Malaysia in London’ programme is part of an international roadshow that will include Shanghai and Sydney. As part of its efforts in establishing partnerships with the UK, a Malaysia Investment Forum on ‘Business Opportunities in the Changing Economic Landscape’ will be held on 26 September at Kensington Close Hotel. In addition to this, a business match making session for UK businesses and Malaysian companies called ‘Source Malaysia’ will be held at the same hotel on 27 September.
More information at www.choosemalaysia.co.uk
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