Presenting Malaysia To The World

20 December 2016

As part of efforts to promote Malaysia to the rest of the world, the recently concluded Malaysia Promotion Programme toured London, Shanghai and most recently Sydney with an event themed as ‘Malaysia in Sydney’. With an emphasis in trade, investment and tourism, these specially-designed programmes were organized by various government agencies with Malaysia External Trade Development Corporation (MATRADE) serving as the main organizer.

The event kicked off on 3 December 2016, with the main components being Malaysia Fest, Malaysia Business Forum, Taste of Malaysia and Malaysia-Australia Tertiary Education Conference (MATEC) with the participation of a total of 157 organisations and 299 representatives from various sectors.

Spearheaded by Ministry of International Trade and Industry (MITI), Malaysia in Sydney was launched by the Minister of International Trade and Industry YB Dato’ Sri Mustapa Mohamed during the opening of Malaysia Fest at Pymont Bay Park, Sydney. The event featured 32 stalls promoting Malaysian restaurants, catering services and food products. Other sectors highlighted include lifestyle, hospitality, education, healthcare and tourism. This event saw participation from the likes of Little Ipoh, Loong Fong and Abang Sam, and attracted over 18,200 visitors.

Following Malaysia Fest, Malaysia Business Forum was organised to provide insights on investment & sourcing of Malaysian products and services. The event took place at Sofitel Wentworth Sydney and was attended by 423 participants. The forum featured breakout sessions which have allowed the participants to discuss specific sectors namely financial services, Halal, business services, creative content, healthcare and tourism.



Aimed at showcasing sourcing opportunities for Malaysian products and services to potential importers from Australia, MATRADE has organised its signature business matching called Export Acceleration Mission (EAM) that was participated by 79 Malaysian companies. The sectors featured at the EAM were Information Communication Technology (ICT), business services, food & beverages, consumer & lifestyle, health & wellness, building materials and automotive. The EAM has generated potential sales of RM134.94 million through the 360 business meetings arranged by MATRADE.

The MPP in Sydney also promoted Malaysian cuisine through the Taste of Malaysia event where famous Malaysian dishes such as Nasi Lemak, Satay, Roti Canai and Laksa, just to name a few, took centre stage at The Grace Hotel.

Complementing the wide range of programmes was Malaysia – Australia Tertiary Education Conference (MATEC) 2016, held at Grace Hotel on 5 December 2016. The event, attended by 65 participants, was to establish and enhance co-operation with the Australian counterparts through exchange of student programmes, Technical, Vocational Education & Training (TVET) programmes, collaboration in research & academy excellence and short programmes in selected fields.

The Malaysia in Sydney event served as a good platform for Malaysian companies to showcase their capabilities to the Australian companies. Over the past 10 years, Malaysia’s trade with Australia grew by 78.4 percent. In 2015, Malaysia’s trade with Australia stood at RM45.68 billion, with exports were recorded at RM28.08 billion and imports at RM17.60 billion.

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